Profitable growth has four levers.
We help you pull each one.
Our Customer Data Flywheel is a strategic framework that focuses on leveraging customer data to drive business growth and customer engagement. It consists of four key components:
Next Generation Loyalty to increase the volume of known customers & personalise their experience
Category Management to drive increased sales through customer data insights
Retail Media creating revenue streams through the commercialisation of customer data & multi-channel retail space with FMCG / CPG brands
Data Monetisation enabling retailers, banks, telcos and other data-driven companies to safely collaborate, share and monetise data via a privacy-preserving platform
Next Generation Loyalty
Your loyalty data is sitting idle.
What it’s costing you: Top loyalty programmes boost revenue from redeeming customers by 15 to 25% a year through higher frequency and bigger baskets (McKinsey). AI-driven personalisation, member pricing and partnership-led offers turn your programme from a discount machine into a basket-growth engine.
What we do: Next Generation programme strategy & design including:
Customer experience design
AI-powered personalisation
Gamification
Member pricing
Loyalty analytics
Partnerships & rewards
Open Banking & card-linked offers.
What you get: A customer engagement programme that delivers deep loyalty participation, increases basket spend, and operates at a lower cost.
Category Management
Range, inventory & pricing decisions are leaking margin.
What it’s costing you: Many retailers stock up to 50% more SKUs per linear foot than larger competitors - turning every extra line into a cost burden on the store.. Globally, $1.7 trillion is lost every year to inventory distortion. Most buyers are still making range and pricing calls without a live view of margin, competitor moves or supplier cost.
What we do: A complete decisioning toolkit for your category & trading teams, configured to your business and live in weeks:
Generative AI-powered customer analytics
Performance dashboards
Ranging reviews
Product substitution
Inventory optimisation
Pricing & cost trend tools
Commercialise insights & analytics with suppliers
What you get: Buyers ranging, pricing and negotiating with real-time evidence. Margin defended in through smarter pricing, and defended out through evidence-backed cost negotiations. data-driven category decisions owned by your team.
Retail Media
Your competitors are funding their margin with retail media. You are not.
What it’s costing you: Retail media earns 60 to 70% margin against 3 to 4% on the shelf. Every $1 of retail media profit takes $25 to $33 of grocery sales to match. The top retailers already operate their own Retail Media Networks.
What we do: We enable retailers to develop their own in-house Retail Media capabilities through:
Strategy & business case development
In-store, on-site and off-site media optimisation
Resourcing
Go-to-market positioning & pricing
Technology & partner selection
Measurement
What you get: A high-margin revenue stream from suppliers who already spend with you, plus access to brand and media budgets that trade spend cannot reach.
Data Monetisation
The non-endemic opportunity.
What it’s costing you: First-party data is the new currency. Retailers already hold a wealth of valuable insight, and banks, brands, and partners are willing to pay for it - if it's structured and made accessible.
What we do: Supplier monetisation and non-endemic monetisation, delivered through our partnership with Omnisient, a privacy-preserving data collaboration platform. No personal data or PII ever leaves your environment.
What you get: A new, recurring income stream from data you already hold, without compromising data privacy or security.
