Who we are
We have run loyalty, category, retail media and data monetisation inside some of the world's leading retailers. Now id8 retail brings that experience, and Radar, our AI platform, to retailers who hold rich data but lack the in-house engine to act on it.
The result: more profit, new revenue, and capability owned by your team.
Built for retailers who intend to catch the leaders
The biggest grocers built their lead on customer data. You hold the exact same assets: rich loyalty and point-of-sale data together with retail media inventory at scale.
We help challenger retailers leverage the same strategies, capabilities and tools the market leaders use, and help you embed it into your business.
How we are different
We help retailers unlock the full commercial potential of their customer data — driving increased sales, deeper loyalty, and entirely new revenue streams. We do this through four interconnected disciplines: Next Generation Loyalty, customer-centred Category Management, Retail Media and Data Monetisation.
We're a specialist consultancy, not a generalist agency. Our team brings together hands-on retail expertise built through deep, practical experience from working with the world's leading retail and loyalty businesses.
What this means for you:
Smarter loyalty — moving beyond points to hyper-personalised, AI-driven programmes that genuinely change customer behaviour and build lasting relationships.
Sharper category decisions — using real customer insight to optimise ranging, pricing, and inventory in ways that improve the shopping experience and grow basket value.
New revenue from retail media — commercialising your customer data and media inventory with FMCG/CPG brands across in-store, on-site, and off-site digital channels.
Safe data monetisation — enabling secure, privacy-preserving data collaboration with brands and partners, turning your data into a scalable commercial asset.
We work with challenger retailers who want to compete smarter — giving you access to the same data-driven capabilities as the market leaders, without the enterprise overhead.
We believe the intelligent use of customer data creates better outcomes for retailers, their suppliers, and ultimately their customers. That's not just a philosophy — it's what we deliver every day.
